The Cincinnati Real Estate “Price is Right” Game
The Cincinnati Real Estate “Price is Right” Game
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How Pricing Your Home Right Makes a Big Difference
Many many years ago when I was managing a real estate office a few agents wanted “Price Reduction” sign inserts. We’ve all seen them, the narrow sign sitting above or below the “For Sale” sign.
I agreed to purchase a stack of them as long as they would also use an insert “Overpriced Listing” for several days prior to inserting price reduction. I didn’t win any friends but the message got through- don’t overprice the listing at the beginning.
Keeping Current Matters captures the problem with the great post below:
Even though there’s a big buyer demand for homes in today’s low inventory market, it doesn’t mean you should price your home as high as the sky when you’re ready to sell. Here’s why making sure you price it right is key to driving the best price for the sale.
If you’ve ever watched the show “The Price Is Right,” you know the only way to win the game is to be the one to correctly guess the price of the item up for bid without going over. That means your guess must be just slightly under the retail price.
When it comes to pricing your home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process. Why? When potential buyers look at your listing and see a great price for a fantastic home, they’re probably going to want to take a closer look. This means more buyers are going to be excited about your house and more apt to make an offer.
When this happens, you’re more likely to set up a scenario with multiple offers, potential bidding wars, and the ability to drive a higher final sale price. At the end of the day, even when inventory is tight, pricing it right – or pricing it to sell immediately – makes a big difference.
Here’s the other thing: homeowners who make the mistake of overpricing their homes will eventually have to lower the prices anyway after they sit on the market for an extended period of time. This leaves buyers wondering if the price drops were caused by something wrong with these homes when in reality, nothing was wrong, the initial prices were just too high.
Bottom Line
If you’re thinking about selling your home this year, let’s get together so you have a professional on your side to help you properly price your home and maximize demand from the start.
