Targeting The Buyer

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Realtors® and sellers need to know how to target marketing toward potential home buyers.

According to  NAR  (National Association of Realtors), today’s real estate market is a generational thing.

Cincinnati real estate it's a generational thing

  • 86% of the Younger Millennials were first-time home buyers.
  • 81% of Older Millennials found their home with a mobile app.
  • Surprisingly 14% of recent buyers were Older Boomers.

Putting a sign in the front yard and information into the MLS is important. Knowing and understanding the target market can have a huge impact.

infographic 2019-home-buyer-and-seller-generational-trends-2019-i