Realtors® and sellers need to know how to target marketing toward potential home buyers.
According to NAR (National Association of Realtors), today’s real estate market is a generational thing.
- 86% of the Younger Millennials were first-time home buyers.
- 81% of Older Millennials found their home with a mobile app.
- Surprisingly 14% of recent buyers were Older Boomers.
Putting a sign in the front yard and information into the MLS is important. Knowing and understanding the target market can have a huge impact.