Realtors® and sellers need to know how to target marketing toward potential home buyers.

According to  NAR  (National Association of Realtors), today’s real estate market is a generational thing.

• 86% of the Younger Millennials were first-time home buyers.
• 81% of Older Millennials found their home with a mobile app.
• Surprisingly 14% of recent buyers were Older Boomers.

Putting a sign in the front yard and information into the MLS is important. Knowing and understanding the target market can have a huge impact.