Photo by Damian Zaleski on Unsplash

Do you know to prepare your home for a quick sale in the digital age?

Cincinnati is listed among the 20 best places to invest in real estate for 2019, according to a study from Local Market Monitor. If this data is anything to go by, it shows that the market is good because there are a lot of homeowners looking to let go of their property. If you’re one of them, you will want to know how to market your property in accordance to the times. Back in the day, the norm was to go through brokers and place ads in newspapers. With today’s world geared toward the online and digital world, what does that mean for you as a home seller? 

Better Accessibility

When trying to sell your home, it is best to cast a wide net. As of 2017, 71.2% of households in Cincinnati have access to the internet based on the US Census Bureau. As a home seller, putting up a post on social media or even websites effectively allows more people to see it. The accessibility of the information increases the odds of catching the eye of an interested buyer. Of course, this will also greatly depend on how you crafted the post and what sort of information you’ve included. 

Greater Visual Aid

Cincinnati is considered a top city for millennial homebuyers according to LendingTree. When it comes to selling a home to a millennial market, visuals are everything. 89% of buyers find photos very helpful in forming their decisions based on the National Association of Realtors report. You can raise interactions with your ad by making use of photos and videos to showcase the property. You get to show off the visual appeal of the home without having to do the physical effort of showing people around repeatedly. If you’ve got a drone, that can really help give buyers a strong idea of how large the property is or what its other appealing features are.

Direct Dealing

One of the critical things that digital marketing has done for home sellers is open up the avenues for direct buyers. If you scale things back to around 15-20 years ago, it would not be strange to do any sales through a broker or an agent. In Cincinnati’s present state, homes can sell in a matter of weeks–in some cases, hours according to the Cincinnati Area Board of Realtors. A seller hoping to have a more active role in the sale of their home take advantage of the fact that buyers can message them directly. Of course, this may mean dealing with crank questions or frustration inquiries but that’s part of the deal.

The digital age has brought a lot of new tools for those aiming to sell their property. Careful planning and appealing details can help increase the conversation rate of passive browsers to actual buyers.

If you’re selling your home, it’s best to take advantage of the sheer convenience that the internet brings.

Freelance contribution from Karoline Knight