If you’ve ever taken a look at an interior decor magazine, toured the model house at a new master-planned community or watched an episode of Flip or Flop, then you’ve seen home staging. It’s the industry term used to describe setting up a home in order to add visual appeal and highlight features.
Home staging may seem like overkill to some sellers, but they probably haven’t seen the latest statistics. Surveys from the National Association of Realtors® (NAR) have found that 62% of surveyed agents believe home staging decreases the time on market, boosts the selling price by 1-10% and 96% believe buyers are affected by staging.
Perfecting the art of staging takes a firm understanding of local buyers and what type of home decor is hot at the moment. Which home staging trends are you sure to see in Cincinnati this year? Let’s take a look!
Grey has been the go-to neutral for years, but that may be changing. In a recent interview on Realtor.org’s blog, professional home stager Lori Matzke predicted that creamy white would make a comeback in 2018.
Want to attract younger buyers? Then add touches of Millennial pink and dark teal – two colors that are extremely popular right now with the generation one color is named after.
Millennials are now the largest group of homebuyers. So, it’s no surprise that smart home features are becoming increasingly important for home staging. Stagers suggest that sellers incorporate smart features rather than trying to conceal them. Adding a smart lock to the front door and keeping the smart thermostat within view are subtle staging tricks that could make a difference.
Marble, quartz, and granite are popular choices for countertops, and you’ll probably see the materials used in more ways this year. It’s on trend to add stone backsplashes, sinks, flooring and decorative accents.
Sellers will want to keep paint colors neutral, but they can punch up the style with geometric prints. It’s one of the hottest home decor trends right now.
In the past, the rule of thumb was to clear out personal items so that the buyer could envision themselves living in the home. But that thinking is beginning to change. Today’s buyers like to see personal touches that give a home life. Professional stagers are also finding that a few family pictures and personal items touch buyers emotionally, which can be good for sellers.