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What is Almost Sold in Greater Cincinnati Real Estate?

December 7th, 2009 categories: Pricing

How do know your property is considered “almost sold” in today’s real estate market?

Let’s see- you’ve had lots of showings, lots of internet page views, decent feedback from buyer’s agents, homes in your area are selling (even selling slowly counts)……but you haven’t any purchase offers.  Sound familiar?  Well the number one question sellers ask is “what’s wrong” and honestly a lot of the time it is usually pricing.  However if pricing seems to be correct consider some of the following marketing ideas:

1. Are they exterior and interior pictures up-to-date?  It’s pretty amazing to house hunt on the internet and see “just listed” in the remarks combined with exterior photos showing green green grass and leafy trees.  Also take a peek at interior pictures as well.  Lots of photos show outside views -make sure everything is in-sync with the season.
2. Showing appointments should be super simple.  Today sellers who insist on numerous numbers and people be contacted prior to agreeing to any appointment are losing buyers.
3. If you have been on the market for an extended period-break down and pay for a professional home-stager.  Sometimes a few simple rearrangements (or major fixes) help to catch the buyer’s eye.
4. And finally- cancel the contract and relist with your agent (or if you are a FSBO -do the same).  There are many opinions whether a new MLS # really helps to sell the listing.  I have always felt that if the seller (or agent) made steps to revitalize the listing- a new # cannot hurt the property.  The best way to catch the new buyers in the market is combine “sprucing up” with at the very least- a minimal price reduction. 

Sometimes the sad truth of wanting more than the market will pay at this time is the hardest challenge for sellers to face.  If you are simply “testing the waters” save yourself a lot of work and delay listing your house or condo when you’re really want to sell…..the whole process becomes much easier when everybody is motivated.

Posted by Kathy Koops | Discussion: Comments Off

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